Direct Mail Simplified! AccuZIP Sponsors Idealliance 3-Part Webinar Series to Take You on a Journey Through the Process of Creating Effective Mail Campaigns

​​Speaker Trish Witkowski travels the world, leveraging her work with big brands and loyal fans to teach marketers, sales pros, and direct mail leaders how to find direct marketing solutions, creative formats and engagement strategies that can save money and increase the potential for marketing and production success. 

Session 1

"As part of AccuZIP's ongoing educational efforts for both our customer partners and the industry, we are proud to sponsor this informative webinar series hosted by Idealliance and presented by Trish Witkowski. We have partnered with Idealliance and Trish for several years and the synergies between the three entities will again benefit all those in the direct mail or marketing industries providing indispensable knowledge and tangible takeaways in the 3- Part series of publications AccuZIP will be providing to all attendees."

Kristen McKiernan, President, AccuZIP Inc.

Direct Mail Simplified: Design Great Mail

Great mail is not made on a whim. So, what's your strategy? There are limitless ways to approach a direct mail campaign, and endless opportunities for creativity and variety. However you will be faced with a slew of important decisions that will make, or break, the campaign’s success—decisions that cannot be taken lightly. From the mailing list to the message to the form it takes, direct mail must strike a delicate balance, creating a package that can pique interest and ultimately drive response.

April 6, 2017 | 11:00 AM

BONUS! Courtesy of AccuZIP, registered attendees will receive a FREE copy of Trish Witkowski’s “Design Great Mail” publication ($30 value!)

Session 2

Direct Mail Simplified: Mail Planning & Optimization

For part two of this series, we take a deeper look at the practical side of mail—addressing all of the decisions we make that affect the deliverability and cost of sending mail. We’ll cover formats and sizes, share tips and resources and expert techniques for getting the most bang for your mailing buck.

May 11, 2017 | 11:00 AM

Session 3

Direct Mail Simplified: Mail Tracking & Measurement

Do your mail campaigns perform to their potential? Those who get the best results are constantly evaluating and tweaking their approach. In part three, we share proven techniques and formulas that can help you to determine what is working, what is not working, and what you need to do to make each and every mail campaign outperform the last.

June 15, 2017 | 11:00 AM

About AccuZIP, Inc.

AccuZIP, Inc., a national software company based in Atascadero, CA, provides feature rich solutions to manage Contact Data Quality, Address Hygiene, USPS Postal Presorting and Compliance and Mail Tracking and Reporting. AccuZIP’s solutions are designed to be utilized across many industry verticals to streamline, standardize and simplify processes associated with data entry, data management and multi-channel communications. AccuZIP’s products and services make it easier for businesses to get their message out to the right people at the right location when they need to most. Now into its third decade of doing business and celebrating its 25th year anniversary, the company has built an outstanding reputation for value, service and innovation. For more information, visit www.accuzip.com 

About Trish Witkowski​​

An educator, author, designer, and world-class presenter, Trish specializes in creative solutions and engagement strategies for direct mail and marketing—and she uses her expertise to help companies find solutions that can meet, or exceed, their marketing goals. Trish is the founder of Foldfactory and Rock the Mailbox, and is the curator of the world’s most exciting collection of folded print and direct mail samples. She shares the best of her collection on “60-second Super-cool Fold of the Week,” a YouTube series with thousands of subscribers and over 1.5 million views.

Trish is the creator of the FOLDRite™ folding template system, and has authored many resources, most recently M2M: Marketing to Millennials, Direct Mail Simplified, and Paper Folding Templates for Print Design. Trish is also an instructor for the online learning company Lynda.com. She holds a MS in Printing and a BFA in Graphic Design from RIT (Rochester, NY).

About Idealliance

Idealliance is a global industry association representing the visual communications industry, comprised of content and media creators, and their print and digital service providers, material suppliers and technology partners. Serving thousands of member companies employing hundreds of thousands of professionals, Idealliance provides an open and cross-industry platform for motivated professionals to create a more sustaining, competitive, and compelling graphic and visual communications industry. The association capitalizes on its integrated capabilities to advance proven technical and management best practices, deliver best-in-class research, education and certification, and lead a connected community toward innovation and inspiration.

Source: AccuZIP, Inc.

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